Founders

So who are they:

Johan Eliasch has served as Chairman of the Management Board of Head N.V. and Group Chief Executive Officer since September 1995.

He is the UK Prime Minister's Special Representative on Deforestation and Clean Energy, a board member of the Centre for Social Justice, a member of the Advisory Boards of Brasilinvest, Societe du Louvre and the British Olympic Association, Chairman of Starr Underwriting Agents, Co-Chairman of Cool Earth, President of the Global Strategy Forum and a Patron of Stockholm University.

From the opposite side of politics, Frank Field has been the Labour MP for Birkenhead since 1979, as well as the Minister of State for Social Security and Chair of the Social Security Select Committee. He's a social innovator without equal who has been described as the most intelligent critic of this and previous governments' social policies.

Between them, Johan and Frank are trying to leapfrog the political log-jam on climate change and hand power to the people.

Matthew Owen is the director of Cool Earth and having been an investment banker and keen botanist is helping Johan and Frank create a unique challenge to climate change.

Cool Earth's marketing work is led by Andy Agar and Nick Whitehurst, co-directors of leading agency Why Not! Andy and Nick's hard work and generous pro bono contribution has been key to building Cool Earth's roster of corporate sponsors.