Consumers 'turn to eco-friendly products'

A growing number of consumers are investing in environmentally-friendly goods in an effort to fight global warming, new research reveals.

A survey conducted by Consumer Focus found that more than half (54 per cent) of respondents are buying more eco-friendly goods than they were two years ago.

However, there is still a considerable amount of confusion, with almost two-thirds (64 per cent) of consumers finding it hard to determine which products are more likely to help stop deforestation.

Around 58 per cent of those surveyed even said they believe some companies exaggerate their eco-friendly credentials in order to appear more ethical and so they can charge higher prices.

Only one in five respondents said they believe companies are doing enough to offer environmentally-friendly goods to consumers.

Lucy Yates, sustainability expert at Consumer Focus, said: "Green must mean green, or consumers will switch off and simply turn their backs on sustainable choices. That would not only damage the environment but business too."

A recent report from Deloitte and the Grocery Manufacturers Association found that more than half of consumers' purchasing decisions are influenced by environmental concerns.

Written by Aaron Akinyemi

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