Cool Earth Coffee

Wake up and Smell the Coffee! Dame Vivienne Westwood encourages Brits to drink new Cool Earth Coffee where the sale of each jar protects a tree.

The charity, Cool Earth is going up against the big brand giants on the supermarket shelves, to turn the nation's coffee drinkers into rainforest rescuers. Find out more about Cool Earth Coffee at http://coffee.coolearth.org.

Supported by the internationally celebrated designer and environmental campaigner, Vivienne Westwood joined Cool Earth for a coffee morning to launch a new instant Cool Earth Coffee. This unusual and bold move is grab the attention of the country's shoppers and harness their love of coffee to save endangered tropical forest. The sale of each jar of Cool Earth coffee protects a tree at risk of being logged in the Amazon rainforest. The charity believes this is one of the most powerful environmental products you can put in your shopping basket.

Vivienne Westwood joined Cool Earth's director, Matthew Owen and the charity's founders, businessman and philanthropist, Johan Eliasch and MP, Frank Field for a discussion about the future of rainforests and how to protect them.

Can a charity survive the commercial cut and thrust of the supermarket shelves?

Cool Earth is Europe's fastest growing rainforest charity with a director, Matthew Owen, who's passionate about the rainforest; Matthew Owen, Cool Earth; "We're not going to stand in the shadow of big brand names instead we're challenging people to change to Cool Earth coffee and do something extraordinary for the environment. We a nation of coffee drinkers, hooked on caffeine - let's put this habit to good use."

Every tree counts

Each mature tree locks in at least 1 tonne of CO2 with some rainforest trees storing up to 30 tonnes of CO2.1 With deforestation contributing 20% of the globe's entire CO2 emissions2 the charity Cool Earth highlights the value of saving the rainforest one tree at a time.

About the Coffee

Cool Earth coffee is made from 100% rich Arabica beans. The ingredients are Rainforest Alliance certified and highly commended by the ethical certification organisation "The Rainforest Alliance is especially proud of Cool Earth Coffee." Cool Earth coffee goes a step further than most fair-trade products. As well as making sure that coffee farmers get a fair price, this coffee is grown specifically to protect the biodiversty of the 'cerrado' ecosystem in Brazil.

How it Works

20pence of each jar of Cool Earth Coffee will go to the charity's community-led Peruvian project area in the Amazon where the charity is currently protecting 150 acres. With over 140,000 members in fourteen countries, Cool Earth has prevented 18 million tonnes of CO₂ emissions through community-led rainforest conservation. Cool Earth works with local partners in Peru, Brazil and Ecuador to protect biodiversity, carbon and communities by halting the destruction of the world's most endangered habitats.

Buy a tub of Cool Earth Coffee and Save 5 Trees