Tree Love...Sign up and Hug this Valentine's

Lover's and lonely hearts, spread your arms wide, give a tree a hug and help save the rainforest this Valentine's with the charity, Cool Earth.

It maybe a while since you've felt the desire to feel bark beneath your finger tips and look up at a sprawling canopy but the environmental charity, Cool Earth is urging people to connect with our local trees in order to appreciate the rainforest we're losing in the Amazon.

UK government plans to sell off parts of the nation's forest have provoked a backlash amongst the public bringing out a protective side to the woodland and forest on their doorstep.

Cool Earth spokesperson, Jemma Woodman says; "People feel very passionately about preserving their right to roam through their local forest. It's natural we have an affinity with trees as they play such an important role in our survival. The trees in the rainforest are being lost at an alarming rate, so we need to extend this passion for the wilderness we have, to protect forest on the otherside of the globe. Tropical trees are crucial to our weather systems, global oxygen and CO₂ levels not to mention the world's fresh water supply."

The call to action, "Tree Love...Sign up and Hug" asks people to hug a tree and post their photo on the Cool Earth Facebook page www.facebook.com/coolearth and sign up to the campaign. The entrants are entered into a prize draw where they stand the chance of winning sponsorship of an acre of Amazon rainforest. People who don't have a Facebook account can send their picture to info@coolearth.org

The campaign is officially launched on Valentine's Day and coincides with the International Year of the Forests 2011 launched by the UN. 

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