HEAD becomes first Super Carbon Responsible Company in pioneering partnership with Cool Earth
28/08/2007
Cool Earth caught the world's imagination in June when it launched a unique charity to tackle climate change head-on by protecting endangered rainforest. With over 11,000 sponsors and seven million tonnes of protected carbon, Cool Earth has become the world's fastest growing environmental organisation.
Cool Earth is now turning its attentions to the role business can play in averting environmental catastrophe with a pioneering partnership with HEAD, the leading sports good company. HEAD will match ten times its annual carbon footprint through Cool Earth's avoided deforestation credits.
"We all depend on a stable climate to ski, play tennis, or dive. If we don't wake up and make a difference now we won't be doing these things in their natural environments much longer."
The link-up with HEAD establishes Cool Earth's "10x carbon match" as the ethical alternative to the off-setting market and the best way for businesses to pro-actively tackle climate change.
"Keeping carbon where it belongs is the most effective weapon we have today to fight climate change," said Frank Field, Co-Founder of Cool Earth. "We are delighted to pioneer a new model of environmental responsibility, and with HEAD on board we will address this on a global scale."
HEAD is the first sporting goods company to "supercharge" its carbon responsibility. The company's CEO, Johan Eliasch, partnered with Frank Field to launch Cool Earth and has made it part of the company's mission to fight global warming. Through the partnership with Cool Earth, which begins in August 2007, HEAD is committed to saving over 7,000 acres/28 km2 (per year) of mature rainforest from destruction -- which equals the size of more than 100,000 tennis courts or 7,000 American football fields.
"Educating sports enthusiasts about the affects of carbon emissions is an important part of why we're doing this," said Eliasch. "We all depend on a stable climate to ski, play tennis, or dive. If we don't wake up and make a difference now we won't be doing these things in their natural environments much longer."
Cool Earth to feature in global campaign
Part of HEAD's initiative with Cool Earth is to encourage sports enthusiasts and consumers to supercharge their own carbon responsibility with Cool Earth. All products HEAD manufactures and sells worldwide under the HEAD, Penn, Tyrolia, and Mares brands will soon feature information about Cool Earth and the global warming issue. The company is also launching a "Don't pray for snow. Do something." advertising campaign in September that will feature some of their well-known athletes including Olympic Medallist and World Champion ski racer Bode Miller.
"I am proud to support such a worthy cause," said Bode Miller. "Cool Earth provides an opportunity to get involved as individuals, and take a step towards saving our environment."
Austrian ski champion Herman Maier, who is also part of the HEAD Racing Team, agrees. "HEAD's commitment to making a difference with a global program like this is important to me as a skier and as a citizen. I'm proud to be a part of it."
About HEAD - visit http://www.head.com/
Bookmark this page:
- Cool Earth - UK Headquaters
-
Cool Earth's UK Headquarters
77 South Audley Street, London, W1K 1JA
Telephone 0800 093 0624
- Project: Awacachi Corridor - Ecuador
-
Project: Awacachi Corridor - Ecuador
Working with local partners, Cool Earth is helping to secure this corridor of land by investing in its protection system and in local community development that values forest conservation above forest destruction.
- Project: Ashaninka - Peru
-
Project: Ashaninka - Peru
The Peruvian Amazon is experiencing rapid deforestation. As you read, illegal loggers are devastating the rainforest resources of many tribal communities.
- A sea creature
-
Fish: The deep sea
I'm just a simple fish, check out the projects!
Brazil to use body-heat sensing technology to find uncontacted Amazon tribes
Brazil will use a plane equipped with body-heat sensing technology to locate tribes in the Amazon rainforest, reports the Associated Press.
California joins effort to fight global warming by saving rainforests
California has joined the battle to fight global warming through rainforest conservation. In an agreement signed yesterday at a climate change conference in Beverly Hills, California, Governor Arnold Schwarzenegger pledged financial assistance and technical support to help reduce deforestation in Brazil and Indonesia. The Memorandum of Understanding commits the California, Illinois and Wisconsin to work with the governors of six states and provinces within Indonesia and Brazil to help slow and stop tropical deforestation, a source of roughly 20 percent of global greenhouse gas emissions.
Illegal drug use destroys rainforests
Colombian officials have re-iterated their claim that cocaine use in rich countries is driving deforestation in Colombia, reports The Guardian.
Brazil OKs $4 billion dam in the Amazon rainforest
Brazil has given final go-ahead on a controversial dam on the Madeira river in the Amazon rainforest provided environmental conditions are met, reports the Associated Press.
Brazilian rancher claims he owns land American nun was killed defending in the Amazon
The rancher suspected or orchestrating the killing of an American nun in the Brazilian Amazon now claims he owns the land she died trying to defend, reports the Associated Press (AP).
Brazil triples endangered species list
Brazil has nearly tripled the number of species on its endangered list due to development, overfishing, pollution, wildlife trafficking and deforestation, reports the Associated Press.
Brazil charges 81 with illegal Amazon deforestation
Brazil will file charges against 81 people accused of being the biggest destroyers of the Amazon rainforest, reports the Associated Press.
Wal-mart mulling contribution to Brazil's Amazon rainforest fund
Wal-mart may contribute to Brazil's fund for conserving the Amazon rainforest, said Brazilian Environment Minister Carlos Minc.
Peru's uncontacted Amazon tribes under attack
Illegal logging in the Peruvian Amazon is driving uncontacted tribes into Brazil where they are in conflict over food and resources with other uncontacted groups, according to a Reuters interview with a leading expert on indigenous tribes.
Rainforest biodiversity results from habitat specialization rather than chance
The rich diversity of trees in tropical forests may be "the result of subtle strategies that allow each species to occupy its own ecological niche" rather than random dispersal, report researchers writing in the journal Science.
Peru gets $25M in debt relief to fund rainforest conservation
The U.S. government has agreed to forgive $25 million of Peru's debt in exchange for protecting the country's tropical forests, according to a statement released Monday by the State Department.
Brazil to have high resolution imagery for 86% of the Amazon by year end
Brazil will have high resolution imagery for 86 percent of its Amazon territory by the end of the year, according to Reuters. The images will help the country protect the Amazon rainforest and prosecute alleged environmental crimes, including illegal logging and agricultural expansion.
UK government: rainforests are weapon against global warming
Protecting tropical forests will simultaneously reduce carbon emissions, support poverty reduction and help preserve biodiversity and other forest services, says a new report commissioned by the British government. The report — dubbed the "Eliasch Review" after the lead author, Johan Eliasch, a multimillionaire Swede who runs a sports equipment company and owns 162,000 hectares (400,000 acres) of rainforest in the Brazilian Amazon — takes a comprehensive look at the role forests can play in mitigating climate change. It concludes: "Urgent action to tackle the loss of global forests needs to be a central part of any future international deal on climate change"
Ecuador's plan to protect rainforest from oil drilling looks doomed
Ecuador's proposal to protect one of the world's most biodiverse rainforests from oil development has failed to secure any funding ahead at its December deadline, reports the Guardian Unlimited.
Ecuador's Choco under siege, but hope remains
The Chocó, a region of humid tropical forest in western Colombia and northwestern Ecuador, is one of the world's biodiversity hotspots with high levels of endemic species but large-scale habitat loss. The situation is particularly dire in Ecuador where more than 90 percent of the Chocó has been cleared for agriculture. But hope is not lost. A dedicated team of researchers is working with local communities to ensure that Chocó will be around for future generations.
Projects
Please select from the following rainforest projects to list the areas in which you can secure land:
