Eurojersey enters 5-year rainforest plan

Knit fabrics brand Eurojersey has signed a five-year plan with the World Land Trust to help preserve the endangered Atlantic rainforests of Misiones, Argentina.

The firm, which supplies lingerie to well-known high street brands such as Victoria's Secret and Triumph, has pledged to save at least one metre of threatened woodland for each metre of its Sensitive fabric.

Fabrics that are part of the scheme will be sold with the claim "one metre of fabric for one metre of forest", as of the initiative's official launch in Paris on September 5th, reports Ecotextiles.

Eurojersey launched its popular Sensitive brand in 2007 in a bid to raise the profile of environmental fabric manufacturing and the company has also invested in new machinery to reduce its energy consumption.

Earlier this month, Adidas and Timberland signed an agreement with Greenpeace that they would refrain from using leather produced in Brazilian farms contributing to the deforestation of the Amazon.

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