Brother saves rainforest

With an ongoing commitment to the environment, Brother is helping to reduce climate change and support biodiversity through its Cool Earth partnership, and is providing funding for the Ashaninka area of the Peruvian Amazon. 

By sponsoring 1,000 acres of rainforest, Brother Europe is safeguarding around 44,000 mature trees, 190,000 saplings, 6 endangered species of mammal, 322 types of plant and over 11,000 species of insect and worm.

This means that Brother is already making a huge difference to the security of the rainforest, and is keeping over 100,000 tonnes of carbon safely locked away in the trees, as well as ensuring a protected environment in which its plant and animal life can thrive.

The sponsorship is providing support for the Ashaninka tribe to protect this uniqe and irreplaceable eco-system, and the local communities will also benefit from resources, such as classroom equipment and solarpowered internet.

Managing Director of Brother Europe, Mr Yuji Ishiguro, comments:

"Our partnership with Cool Earth demonstrates our wider commitment to the environment, as we make global efforts to reduce our environmental impact and CO₂ emissions. Our aim is to build a long-term relationship with the charity and we are looking at ways we can develop Brother Europe's Cool Earth initiative to provide further protection for the Amazon."

Brother Europe's Cool Earth pledge is just part of its ongoing commitment to the environment.

With recycling facilities in the UK and Slovakia, Brother Europe operates a free returns scheme for its customers. This ensures responsible recycling and disposal of used ink and toner cartridges, and supports Brother's 5Rs Policy - refuse, reduce, reuse, reform and recycle.

For more information about Brother, please visit: www.brother.com