Cool Earth Action - Keeping carbon where it belongs
What we do
Cool Earth is about three things: Protecting endangered rainforest, building sustainable communities & engaging with you. Click through the index cards to find out more...

Sir David Attenborough
“The idea behind Cool Earth is that if we can help pay to conserve an acre then we can make a real difference. Perhaps the biggest difference we will make in our whole lives.”

Ricky Gervais
"There’s only so much an individual can do to halt climate change. But if you support Cool Earth, you’ll do at least ten times more to save the world. Join Cool Earth."

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The Problem
In the next 24 hours, deforestation will release as much CO2
into the atmosphere as 8 million people flying from London to New York.
That’s about 100 acres cleared every minute.
There are many reasons why this happens;
- Cattle ranching accounts for 50 per cent of rainforest destruction. Land is burnt down to make way for cattle due to the high demand on the beef export market.
- Agriculture is another major player in deforestation with tropical trees felled to make way for soybean farms, palm oil, banana, sugar cane, tea, coffee and many other plantations. Rainforest soil is thin and fragile and so farmers have to keep clearing land to sustain crops, pushing cattle ranchers further into the forest.
- Logging is a significant cause of deforestation especially in Peru where much of it is done illegally. Often huge swaths of forest are destroyed just to get at the more precious trees such as mahogany and teak which are sold to make furniture.
- Oil is big business the world over and much of this precious resource lies beneath the surface in the rainforests of Peru. Companies are eager to get mining but this often necessitates an infrastructure of new roads bringing with it new settlers.
It’s not difficult to understand why this happens. Soya, beef and palm
oil prices are rising and landowners can make quick profits. But these
are short-term gains. Rainforest soil is thin and fragile. Once
cleared, its goodness is gone in five years.
On a global scale, turning rainforests into timber and farmland makes
no sense at all, environmentally or financially. Rainforest has an
international carbon value
far in excess of its farming worth, and when managed sustainably it can
generate a good income for the local economy. This is where you – and Cool Earth – come in…