Cox & Kings Encourages Clients to Save an Acre
Cox & Kings, believed to be the world's longest established travel company, is encouraging its clients to be more environmentally responsible by saving rainforest with Cool Earth.
Cool Earth supports Cox & Kings' beliefs that exploring distant regions and encountering different cultures is a privilege that comes with responsibility. Therefore Cox & Kings is keen for their customers to become a force in conservation by protecting an acre of rainforest when they book an expedition. The company is already safeguarding 83 acres of forest in Peru locking in nearly 22,000 tonnes of CO2 that would otherwise be emitted into the atmosphere, through deforestation.
Matthew Owen, director of Cool Earth:
"Cox & Kings is working with Cool Earth to minimise the impact of their long haul activities and make sure the balance is tipped towards positive environmental action by protecting endangered eco-systems and supporting indigenous communities."
Cox & Kings is focussing its rainforest protection efforts on Cool Earth's Ashaninka project in Peru, a country which has proved to be their most popular travel destination in Latin American. Now visitors can appreciate its unique qualities knowing that they have been given the option of safeguarding one of its most precious resources - the rainforest.
Philip Hamilton-Grierson, Cox & Kings' Marketing Director:
"The scheme we have set up with Cool Earth aims first to make our clients aware of the enormous positive impact that Cool Earth can make in the regions in which it operates, and also how their money can directly help to save significant tracts of precious tropical forests. The scheme is entirely voluntary, but all Cox & Kings customers are asked if they would like to make a donation to Cool Earth at the time of booking and through our various promotional channels we plan to make an ever increasing number of our clients aware of how they can help."
Cox & Kings is also a member of the Association of Independent Tour Operators (AITO) and holds their highest rating (5-star) for sustainable tourism.
Here's how you can save an acre
