You may have noticed that there is no longer a button to “save an acre” on our website. We are still as focused as ever on saving rainforest and every donation keeps trees standing. We just wanted to be a little more transparent about how our community partnerships work.
Ever since our launch in 2007 we’ve asked you to sponsor acres, and we gave people coordinates to show where that rainforest was on a map. The trouble is, this doesn’t really reflect what Cool Earth does that’s so effective.
There is a good reason that Cool Earth’s model is protecting more at-risk rainforest than any other NGO or government. Unlike other rainforest charities, we put money directly in the hands of the people who are best placed to protect their forest: the people that live there.
This can be a complex process and linking your donation to a specific acre simplifies things a little too much. Nothing has changed: A donation of around £60 still protects an acre for ten years. 90% of Cool Earth’s income still goes directly to our rainforest partnerships. There is still no better way of protecting rainforest. We just thought that now we are protecting over 500,000 acres of forest, we’d admit that, except for our biggest funders, matching each acre to a donation is getting tricky.
If you have any questions we’d love to hear form you. Email [email protected]