Three friends driving a rickshaw down the West Coast of India to save the rainforest. In a time of fake news and alternative facts, the fight against climate change and the rainforest need a helping hand! Cool Earth is the charity that works alongside indigenous villages to halt rainforest destruction. Half of the world’s rainforest has been destroyed in the last 40 years. Local people stand to lose the most from deforestation but the most to gain from its protection. As such, they are the forest’s best possible custodians. That’s why all Cool Earth partnerships are community-owned and led — an approach that research is continually proving to be the most effective way to keep rainforest standing. By developing local livelihoods, our mission is to end the cycle of deforestation entrenching villages into further poverty. Creating strong, self-determining communities — not dependency. We are also the only charity that works solely where the threat to the forest is greatest, on the frontline of deforestation. And each of our partnerships forms a shield to make the neighbouring forest inaccessible to loggers — saving millions of acres of further forest.
Empowering the Asháninka to shield millions of acres of Amazon rainforest.