Our primary goal in this venture is to raise money for Cool Earth. Cool Earth - A UK-based international NGO that protects endangered rainforest in order to combat global warming, protect ecosystems and to provide employment for local people. (Mongol Rally official charity)
The only way to halt destruction is to align the future of the rainforest with the people best placed to protect it. This means placing forest in the hands of the people who rely on its survival for their survival.
Cool Earth does just that.
Empowering the Asháninka to shield millions of acres of Amazon rainforest.