Half of the world’s rainforest has been destroyed in the last 40 year. Cool Earth works alongside the villagers and locals to help conservation causes. Bridget, Rohan, and Rachel are raising money for this cause as part of the Adventurist team. While it is exciting preparing to race across India in a Rickshaw 3,000 kilometers, it is also an opportunity to fundraise for a cause that matters, which is what we are doing here with Cool Earth.
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Local people stand to lose the most from deforestation but the most to gain from its protection. As such, they are the forest’s best possible custodians. That’s why all Cool Earth partnerships are community-owned and led – an approach that research is continually proving to be the most effective way to keep rainforest standing.
By developing local livelihoods, our mission is to end the cycle of deforestation entrenching villages into further poverty. Creating strong, self-determining communities – not dependency.
We are also the only charity that works solely where the threat to the forest is greatest, on the frontline of deforestation. And each of our partnerships forms a shield to make the neighbouring forest inaccessible to loggers – saving millions of acres of further forest.
Empowering the Asháninka to shield millions of acres of Amazon rainforest.