Welcome to my page and to Cool Earth! As I head toward my 50th birthday this year, I want to enter this decade by taking direct action to steward our planet and address climate change. All my research has pointed to COOL EARTH being the most efficient and effective way to do so. Here is the quick pitch: join me and many others in giving the initial $200,000 in “seed money” for a match-funding campaign - any amount will do - gifts have ranged from $50 to $50,000. Then, the campaign goes out to all donors to match what we’ve raised. Next, Cool Earth does what they do best: partnering with indigenous communities in the rainforest on important projects such as solar drying facilities for cacao, and the communities then turn away loggers and KEEP TREES STANDING. Rainforest is the most efficient mitigator of carbon, so I am tithing for trees this year and every year! If you want to know more click below (or visit other pages on their site).
In a nutshell, Cool Earth focuses on stemming climate change by helping indigenous populations live sustainably within the rainforest through improvements to their health, education and livelihood.
10 years into their work, here are a few highlights and endorsements:
• From one village in Peru, Cool Earth now partners with local people in all three of the world’s major rainforest biomes and has a million acres of rainforest under protection.
• Villages all over the world are lining up to partner with them and by 2020 they plan to double their impact, following rigorous research into best practices with each group.
• Named top climate change charity by Giving What we Can- a site dedicated to culling research on effective altruism, saying, "Cool Earth is the most cost-effective charity we have identified to date, which works on mitigating climate change through direct action."
• Sir David Attenborough, who you know from the Living Earth series said, “Saving Rainforest with Cool Earth makes a real difference. Perhaps the biggest difference we will make in our whole lives.”
I initiated this fundraiser because I’m eager to harness the interest and care we all have in finding a concrete way of addressing climate change and our own carbon footprint. The global impact of either sustaining or destroying rainforest is relevant to us all, and as you know, we are reaching a tipping point, so let’s tip towards giving, stewarding and sustaining.
For a more granular look at their research based carbon mitigation, see here:
Finally, if you want to hear straight from Cool Earth’s director Matthew Owen, here is his Ted Talk: