We are about to go on an absurd adventure across Sri Lanka and we are looking forward to completing such a great challenge. But that is not all, we also are looking forward to making a difference, and with the help of this race we also get the opportunity to set up a fundraiser with Cool Earth. Cool Earth are the official charity of the Adventurists, to put it simply they save rainforest and they do a damn fine job of it. Now saving the rainforest isn’t a new idea. Managing to do it however is. Over the last 40 years, half the world’s rainforests have been destroyed. That’s why Cool Earth decided to go about things differently. They don’t create reserves or put up fences. They don’t buy land. Instead, they put indigenous people back in control of the world’s most endangered rainforest. These people have lived in the forest for countless generations and their homes are now on the frontline of deforestation. By building better incomes, better schools and better clinics, Cool Earth give their partner villages the resources they need to keep their forest intact. Cool Earth is now working alongside 113 rainforest villages throughout the world. These partner villages are protecting over 900,000 acres of forest that lie directly in the path of chainsaws and bulldozers. The clever part is that this forest forms a shield to make the neighbouring forest inaccessible to loggers – saving millions of acres of further forest.
Empowering the Asháninka to shield millions of acres of Amazon rainforest.