For this seasonal period of the year, I decided to do something differently. I dedicate to raise awareness and contribute to the causes that bring the most good to the world. This year, the rising issue of climate change has been at the forefront of my mind. We only have 10 years left to stop global warming exceeding 1.5C before we reach irreversible, catastrophic damage to our planet, economy, and future generations. And we're not doing this fast enough 🌍 Of all the major causes of climate change, deforestation is one of them. About of 3.5 - 7 BILLION trees are cut down each year and forest loss contributes more than 12% of all CO2 emissions. At the same time, rainforests are capable of providing 23% of the cost-effective climate mitigation needed before 2030 🌲🌲🌲 I chose @coolearthaction because of their effective and people-first approach in protecting rainforest: empowering the local rainforest communities. Sustainable conservation is only possible when the local people who already live and whose life depends on the rainforest are put first. Often, they have to forcefully give up their land due to cunning pressure from loggers. The pandemic is making it worse as it exacerbates financial poverty in the community. Cool Earth works directly with the local communities to equip them with the finance, tools, and knowledge they need to protect their forest. They've successfully supported 13 rainforest partnerships, protecting 99K hectares of rainforest and storing 15.7M tonnes of carbon ✨NOTICE: Please note that donation currency will be in British Pound (GBP) and the goal is £300 until Christmas December 25th 2020. "It's surely our responsibility to do everything within our power to create a planet that provides a home not just for us, but for all life on Earth." - Sir David Attenborough, natural historian. For as low as £1, your donations together can make a significant change for Mother Earth, as well as for our lives! I will be extremely grateful if you can also share this cause in your network to maximise awareness and get more volunteers hopefully for coolearth. It will be the best birthday gift for me from you! Here is to a cooler earth together. Eden.