The fashion industry is responsible for 10% of annual global carbon emissions, more than all international flights and maritime shipping combined. At this pace, the fashion industry’s greenhouse gas emissions will surge more than 50% by 2030. Reincarnation Studio is doing its part to fight the excess emission by providing fashion lovers with a platform where everyone can enjoy fashion in a sustainable way. Reincarnation Studio is connecting people with different upcycling artists and bringing awareness to circular design in fashion. Extending the average life of clothes by just three months of active use per item would lead to a 5-10% reduction in each of the carbon, water and waste footprints; and 20% to 30% if garment life is extended by 9 months. But that's not enough, we need Cool Earth to do a more important part and saving our rainforest, so 10% of our shop profits are donated to Cool Earth.