Local Focus, Global Change

Shift your perspective this Earth Day

We’ve just experienced the hottest year on record.

Earth’s global average surface temperature in 2020 was the warmest on record, according to NASA (tied with 2016). The reality of climate change is no longer up for debate. It is real and it is happening now. 

Our changing climate is now the most urgent challenge we face.

Forest loss plays a major part in climate change, contributing to over 12% of all CO2 emissions. When trees are chopped down and burned, the carbon stored in their trunks, branches and leaves is released into the atmosphere, further contributing to greenhouse gas emissions and climate change.

It’s not all doom and gloom. 

With your help, forests can help to stabilise the world’s climate by absorbing carbon dioxide from the atmosphere, playing an essential role in mitigating climate change. 

Rainforests don’t just store carbon. They help stabilise local, regional and global climates, regulate water cycles, protect millions of species of plants and animals, and provide sustainable livelihoods for local communities.

People are the answer.

Indigenous people manage up to 25% of the carbon stored in forests. If we can help local people protect the planet’s rainforests, these forests can provide 23% of the climate mitigation needed before 2030 to avoid climate catastrophe. (World Resources Institute) 

Pledge to donate monthly to Cool Earth on Earth Day, and support local people to protect the rainforest. It’s not just smart, it’s the most positive climate action there is.


Satellite image of rainforest Using the latest tech to keep rainforest standing
Local Focus, Global Change Community-led rainforest protection
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