Marks and Spencer has been a corporate leader in fighting climate change for ten years. When they decided to lead the fight against unsustainable soya, M&S chose Cool Earth as its partner.
Marks and Spencer knows there’s no Plan B. With Plan A 2020 their goal is to become the world’s most sustainable major retailer.
Hand in hand with Cool Earth, M&S has protected 3,000 acres of rainforest from the advance of soya, with a goal of 5,000 acres by 2016. This will protect 1.2 million trees and lock in 1.3 million tonnes of CO2.
Plan A has become a vital part of how M&S run their business, as well as helping maintain high levels of customer trust and employee engagement.
“Like Cool Earth, we believe it’s not too late to save the world’s rainforest. That’s why we’ve committed to protect 5,000 acres of rainforest over three years, tipping the balance away from clearing forest for soya, ranching and plantations and giving indigenous communities control over their forest.”
Fiona Wheatley Sustainable Business Manager, M&S
Marks & Spencer are partnering with 16 Asháninka villages to save 5,000 acres of rainforest in Peru.
The Asháninka are Peru’s largest indigenous nation and until now have lived deep in the heart of the Amazon rainforest. Today, the deforestation frontline has arrived on their doorstep. Our Asháninka Partnership is in the Ene Valley, one of the world’s most at-risk areas. Illegal logging and the cocaine trade are destroying the forest. With the support of Marks & Spencer, Cool Earth is linking villages together to shield millions of acres of neighbouring forest.
Acres saved so far
Tonnes of CO2 locked in