From Innovation to Conservation
Brother stands proudly at our side to help rainforest communities fight deforestation and tackle the climate crisis.
The Power of Long-term Commitment
For over 15 years, Brother International Europe (BIE) and Cool Earth have joined forces to back rainforest communities and protect millions of trees. This long-standing partnership demonstrates how businesses can create meaningful environmental impact when they commit to authentic, long-term collaboration.
Brother’s integrated sustainability approach connects core business operations directly to rainforest protection, proving environmental action and business success strengthen each other when built on genuine community partnership.
Strategic Approach
Business Integration
Brother makes rainforest protection central to their climate strategy, embedding environmental responsibility into their core business approach.
In-Kind Support
Beyond financial support, Brother’s donation of sewing machines in Papua New Guinea helps to create income streams that ease pressure on people and the forest.
Long-term Vision
Brother’s partnership spans 15 years and counting, demonstrating that meaningful climate impact requires sustained commitment to community-led solutions.
“We are proud to have worked with Cool Earth for such a long time. Our ‘At your side’ vision is always to provide our customers with exceptional products and service, whilst also doing what we can to limit our impact on the planet.”
Partnership Results
Environmental Impact
- 37 million trees protected by communities across Peru and Papua New Guinea
- Seven rainforest communities supported with infrastructure and resources
- 95,723 hectares of rainforest actively protected through community partnerships
Community Outcomes
- Over 3,000 people directly supported across multiple projects
- Alternative income streams created through sustainable coffee, cocoa, and artisan production
- Digital payment systems enabling secure financial access for community members
Business Value
- Enhanced brand reputation through authentic environmental action
- Increased employee engagement via meaningful sustainability initiatives
- Measurable progress toward corporate environmental targets
- Customer loyalty strengthened through integrated environmental responsibility
Four Strategic Lessons from 15 Years of Collaboration
- Integrate Sustainability Into Your Core Business
Environmental action creates maximum impact when woven into day-to-day operations, not treated as a separate corporate responsibility. - Take a Long-Term View
Sustained partnerships allow deeper understanding, greater trust, and outcomes that exceed short-term project results. Communities need partners committed for the long term. - Back Community Expertise
Effective climate action means supporting proven community-led solutions. Rainforest communities achieve 99% forest protection rates – addressing the climate crisis requires backing people. - Measure What Matters
Track tangible outcomes. Evidence-based partnerships provide stakeholder confidence whilst ensuring community accountability.
From exploitation to expertise
As a boy, Gilder hunted with his father using bow and arrow, watching herds of peccaries thunder through Peru’s rainforest. Years later, he watched logging companies cheat his community. Today, Gilder leads a team of forest monitors equipped with GPS devices and smart tablets, documenting wildlife and tracking the screw bean trees that peccaries still visit deep in the forest. “By 2030, I want to see more trees in the community,” he says, planning nurseries full of mahogany and shihuahuaco seedlings. “I want to leave something behind.” Through Brother’s 15-year partnership with Cool Earth, communities like Gilder’s control their own forest monitoring system.
