Effective Date: August 11, 2023
What are Cookies?
Cookies are small text files that are placed on your device when you visit a website or use an app. They are widely used to make websites and applications function efficiently and to provide information to the owners of the site or app.
Cookies can either be ‘session’ based, where they are deleted after each visit, or ‘persistent’, where the cookies last for a longer, defined period.
You can find more information about cookies through the Information Commissioner’s Office.
- Analysing how you use our website to improve its functionality and performance.
- Providing you with personalised content and relevant advertisements.
- Gathering data for research and statistical purposes to understand user behaviour and trends.
- Improving our fundraising and marketing, by understanding your interactions with our donation forms, fundraising pages, and/or promotional materials.
- Facilitating social media sharing and interactions on our website.
Types of Cookies We Use
a. Necessary Cookies: These cookies are essential for the proper functioning of our website/app and cannot be disabled. They enable core functionality, such as page navigation and access to secure areas of the site.
b. Analytical/Performance Cookies: These cookies help us understand how you interact with our website/app, which pages you visit, and any issues you may encounter. The information collected is anonymous and used solely for statistical purposes to improve our services.
c. Functional Cookies: These cookies enable enhanced functionality and personalization, such as remembering your preferences and login information.
d. Advertising/Marketing Cookies: We use these cookies to deliver relevant advertisements to you based on your interests. They also help us measure the effectiveness of our advertising campaigns.
E. Third Party Cookies: We use third-party cookies, which are set by domains other than the one you are currently visiting. Third-party cookies are commonly used for marketing and advertising purposes, and allows Cool Earth to collaborate with external advertising networks or social media platforms to reach a broader audience.
A detailed list of all cookies can be found below.
Google Analytics and Google Analytics Advertising Features
The data collected through Google Analytics includes, but is not limited to:
- Your IP address (anonymized)
- Device information
- Browser type and version
- Operating system
- Pages visited on our website
- Time spent on each page
- Referring website
- Interactions with our website (clicks, scrolls, etc.)
Google Analytics Advertising Features allow us to enable additional features like:
- Remarketing with Google Analytics
- Google Display Network Impression Reporting
- Google Signals (providing cross-device reports and remarketing with Google Analytics)
- Demographics and Interests Reporting
- Enhanced Link Attribution
Data Sharing with Third Parties
We may share the information collected through Google Analytics with third-party service providers who assist us in analysing the data and improving our services. Additionally, as a part of Google Analytics and its Advertising Features, we may share anonymous data with Google for advertising and analytics purposes. Google will not use your data for its own ad personalisation or ad targeting.
Opting Out of Google Analytics and Google Advertising Features
National Advertising Initiative’s (NAI) consumer opt out is another resource that allows you to exercise control over targeted advertising from participating companies that are members of NAI.
Your Cookie Choices
Most web browsers and mobile devices allow you to control cookies through their settings. You can choose to accept or reject cookies, or to receive a notification before a cookie is placed on your device. Please note that blocking or deleting cookies may impact your experience on our website, and certain features may not function correctly.
You can change your cookies preferences for our website at any time through the preference centre.