Hi, we’re Cool Earth.
We back people living in the rainforest with cash to protect it – fighting the climate crisis at the root.
For this year’s ReThink exhibition, Kvadrat has teamed up with Maxwell Ashford on a project called “Tag” to present ten Kvadrat fabrics in the form of tote bags.


ReThink Project with Maxwell Ashford for Tag 2024. © Casper Sejersen
Through the project, Maxwell is showing the specific environmental implications that come from the production of each textile. Each bag has a label showing its environmental impact.
What’s your eco-cost?
To purchase a bag of your choice, click the name below and donate your eco-cost equivalent 👇
NB. Please note, this collaboration ended on 16 June 2024.