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Man stood smiling in the Amazonian forest. He is wearing a kushma traditional dress.

Back People, Protect Rainforest

Delivering the world's first basic income pilot for people living in the rainforest.

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We back people to protect rainforest and fight the climate crisis.

Our mission

We believe in

The cool earth team and local cacao promoters smiling and waving whilst sat on a log surrounded by Cacao trees.


Start with people. People living in rainforest do amazing things when backed with cash that supports them, benefits rainforest, and helps fight the climate crisis.


Protecting tropical rainforest is a cost-effective and potent way to fight the climate crisis. All we have to do is protect it.

Climate Action

Cooling our Earth starts with people living in rainforest. We believe supporting indigenous peoples and local communities is the key to fighting the climate crisis and securing a future for all of us.

Key stats


Trees in our Partnerships

Trees are our greatest natural carbon-storing technology in the fight against the climate crisis.


People-Powered Projects

From the Amazon to New Guinea to the Congo Basin, communities all over the world are fighting deforestation.


Tonnes of Carbon Stored

Carbon is being stored and kept out of the atmosphere in all of our partnerships in the Amazon, Congo and New Guinea rainforests.

Cash f0r Rainforest Protection

Give cash

No strings cash is the most ethical way to back people. No directions, just freedom-giving choices to act, adapt and continue protecting the greatest carbon sinks on Earth.