Meet Brother International Europe
Over 100 years of innovation have gone into making Brother the global business solutions provider that it is today.
Founded as Yasui Sewing Machines Co in Japan in 1908 and later renamed Brother, the printing expert now employs over 38,000 worldwide, helping businesses of all sizes in over 40 countries. Continually adapting, Brother has thrived in an ever-changing marketplace, and now partners with businesses across the globe, assisting with everything from printing hardware to security.
Brother’s “At your side” promise means just that. Committed to helping businesses increase efficiency, boost productivity and encourage collaboration.
Why Cool Earth?
“The climate emergency is at breaking point, and the only way we can move forward and start to reverse the damage that has been done is to educate people and make drastic changes, Cool Earth supports that vision for us. You are one of the last lines of defence against catastrophe, and we truly believe that supporting rainforest communities who live and work in rainforest is a great way of ensuring the world’s endangered habitats stay protected.
Linked directly to this work over the last 15 years, Cool Earth and BIE have been running a free return and recycle scheme for Brother ink and toner cartridges. The partnership has given BIE, and our customers a real reason to do more. The benefits of returning cartridges to us are twofold. It allows us to meet our own environmental targets, but in doing so, customers know they have directly supported our efforts to preserve and protect the planet.
The sheer number of cartridges that are returned tells us our customers feel the same, and want to help us, support Cool Earth”
– Jackie Farrelly, PR and Communications Manager
Find out about Brother’s recycling programmes here.