Fifteen Years of Partnership with Brother

Fifteen years of making a future that works.

Over £750,000 raised. Nearly 4,000 people backed. 33 million tropical rainforest trees protected. In 2024, we celebrated a decade and a half of partnership. But what gets us really fired up? The future we can build together over the next 15 years and beyond.

Who’s at our side?

For over a century, Brother has been transforming the way we work. What began as Yasui Sewing Machines Co in Japan in 1908 has grown into a global powerhouse employing 38,000 people across 40 countries. Brother doesn’t just create innovative printing solutions. They embody their “At your side” promise by boosting efficiency, productivity and collaboration for businesses of all sizes. And crucially for us, they’re at the side of rainforest communities too.

Why are we working together?

“The climate emergency is at breaking point. The only way forward is through education and drastic change – Cool Earth supports that vision for us. You’re one of the last lines of defence against catastrophe, and we truly believe that backing rainforest communities who live and work in the forest is the best way to keep the world’s endangered habitats standing.”

– Jackie Hartley, PR and Communications Manager

“At Brother we believe the solutions to the climate crisis are out there and can be implemented – our work with Cool Earth fully embodies that. We want to play our part and have a target to reduce direct and energy-related emissions by 65% by 2030. We’re also exploring how to make our products more circular, ensuring precious resources reach their maximum potential. That’s why we offer consumables recycling and are developing product take-back options across Europe. Our employees are equally committed to taking positive actions for the environment.”

– Robert Squires, European Environmental Manager