Cool Earth is joining forces with the open-world adventure role-playing game, Genshin Impact, and Discovery Channel to raise awareness for fragile rainforests as well as a variety of habitats, inspire awe for the beauty of nature, and help protect our earth.

The collaboration will raise funds for Cool Earth so that we can continue protecting and co-existing with the beautiful rainforests.

By joining forces, we are exploring new ways to raise awareness about important environmental causes and meet players where they are. This innovative collaboration shows how Genshin Impact is leading efforts for social good and encourages gamers to make a real-world difference.

Genshin Impact: Everything you need to know 👇

Genshin Impact is a free-to-play open-world adventure RPG that brings players to the visually stunning world of Teyvat. The player takes on the role of the mysterious “Traveler,” who sets off on a journey to discover the fate of their lost sibling. Players can explore each nation with unique cultures and vast landscapes, meet a diverse cast of characters, master the art of element-based combat, and unveil the secrets of Teyvat. With cross-progression and Co-Op functions, players can now continue their adventure across PlayStation®5, PlayStation®4, PC, android, and iOS alone or with friends.

The massive world of Teyvat brings players to explore diverse natural landscapes and promotes caring and a nature-positive attitude which inspires the love for nature. The adventure invites gamers to discover the lush forest and rough deserts, swim and dive in crystal-clear waters and climb towering snowy mountains, discovering the imaginary world full of wonder and mystery. Together with Discovery Channel, celebrities and popular in-game characters share the beauty of nature discovered on Planet Earth and in the world of Teyvat. Presenting the beauty and profound value of nature, the film ends with informative data about pollution and damage to nature such as: According to satellite data from 2002 to 2019, global tropical forest loss averaged 3.6 million hectares (9 million acres), an area larger than Belgium.

Check out the Genshin Impact × Discovery Channel Collaboration Benefit Short Documentary “Voices of Nature”.

Exclusive Merch: Shop for Good!

Genshin Impact will be hosting the “Teyvat Nature Discovery Tour” Offline Benefit Sale in London, Berlin, Paris, Rome and Seoul where a wide selection of Genshin Impact merchandise will be sold on a first-come-first-served basis.

Proceeds from the sale of the merchandise will be donated to Cool Earth, fighting deforestation and protecting the world’s rainforests. Plus, later this year, a percentage of selected Genshin Impact merchandise sales on Amazon will also be donated to Cool Earth.

London
Location: Westfield Stratford City, Mountfitchit Road, London
Dates: Mar 15-16, 9:00-21:00 and Mar 17, 12:00-18:00

Berlin
Location: Lux Eleven Berlin-Mitte Rosa-Luxemburg Straße
Dates: Mar 16-17, 10:00-19:00

Rome
Location: Centro Commerciale Aura, Viale di Valle Aurelia, 30, 00167 Roma
Dates: Mar 29-30, 9:30-21:00

Paris
Location: Westfield Forum Des Halles, 101 Porte Berger, Paris
Dates: Mar 30, 10:00-20:30 and March 31, 11:00-19:00

Seoul
Location: Genshin Impact Café, 158 Wausan-ro, Mapo-gu, Seoul
Dates: 10:00-22:00 From 13th April 2024