A view down to the forest floor from within the rainforest canopy.

How much carbon does your family use?

If you live in the developed world, chances are your annual carbon footprint varies from about eight tonnes per family to a whopping 42 tonnes. That’s the same as driving a car non-stop for 67 days.

The families in rainforest communities that have partnered with Cool Earth create far fewer emissions than we do, even though their households are usually larger. But the real impact is in the carbon they keep locked up. By keeping trees standing that would otherwise be cut down, they’re preventing millions of tonnes of carbon emissions. 234 million to be exact.

If just one acre of rainforest is lost, that equates to 260 tonnes of carbon up in smoke. If your family is looking to reduce its carbon footprint, the place to start is the rainforest.