How to protect the rainforest: Cool Earth x Organic Basics for Earth Month 2026

For Earth Month 2026, Cool Earth is partnering with Organic Basics to tackle one of the most urgent questions of the climate crisis: how to protect the rainforest effectively.

By backing Indigenous communities in the Peruvian Amazon with direct funding and wildfire-fighting equipment, we are proving that the best way to safeguard our planet is to support the people who live there.

Read on to see how your support is being matched to double your impact this April.

Why rainforest matters in the climate crisis.

Rainforest helps keep the planet cool. It stores carbon on a mega scale, regulates our day-to-day climate, and supports millions of people.

But it’s under growing pressure.

Wildfires and droughts are intensifying. Logging and agriculture continue to push into rainforest land. And too often, the Indigenous people who are best placed to protect their rainforest are left without the resources to do it.

This isn’t just about trees. It’s about homes, livelihoods and a climate system we all rely on daily.

How to protect the rainforest: Backing Indigenous peoples.

The most effective way to protect rainforest already exists. Back the Indigenous peoples who live there.

Indigenous and local communities have protected these rainforests for generations. In fact on rainforest land stewarded by Indigenous peoples, deforestation rates are lower.

For us, we support communities directly with cash. No strings attached.

Because when people have financial security, they can make decisions on their own terms. Whether that’s turning down logging, investing in tools and resources, or protecting their forest for the long term.

It’s simple and it works. Learn more about our direct cash impact.

Where your support goes: stopping wildfires before they start.

In the Peruvian Amazon, climate change is making wildfires harder to predict and even harder to control.

Last year, with support from partners like Organic Basics and Central Ashaninka del Rio Ene, we helped train 275 wildfire fighters across 45 Asháninka communities along the Ene River.

The result? In 2025, there were no wildfires. Three potential outbreaks were spotted early and stopped before they spread.

That’s what happens when communities have the right support.

Doubling your impact with Organic Basics this Earth Month 2026.

This Earth Month, Organic Basics is helping take this work further.

They’re contributing towards a £20,000 goal helping equip community fire brigades with the tools they need to respond safely and quickly.

The brigades are trained. The systems are in place. Now, they need the tools. Because training is only part of the picture.

When a wildfire starts, having the right equipment, like helmets, protective clothing, tools, communication devices, can make all the difference. And when communities are ready, forests stand a better chance.

This year, funding will help equip Indigenous fire brigades across the region with the exact tools they need, strengthening their ability to act fast when threats appear.

Learn more about our collaboration with Organic Basics and what we’ve achieved together so far.

How you can help the rainforest today.

If you’ve been wondering how to help the rainforest during Earth Month 2026, this is the most direct way to take action.

Through our partnership with Organic Basics, every donation made via the Big Give will be doubled from Earth Day on Wednesday April 22nd for one week only, doubling the resources available to Indigenous fire brigades.

That means:

• Protective gear: Helmets and clothing for wildfire fighters.
• Communication tools: Critical devices to spot and stop outbreaks in the Peruvian Amazon.
• Community autonomy: Direct support for the Asháninka people to manage their land.

Climate change can feel overwhelming but the solutions don’t have to be. When Indigenous communities have the support they need, they protect the rainforest and the climate better than anyone else.

This Earth Month, you can back that.