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The tide is out in a small coastal inlay edged by palm trees. The dark sand is lapped at by water and we see blue sky overhead and big misty clouds rolling over a tree covered mountain.

Meet Haier

Providing solutions to support people living in rainforest

Haier aims higher.

The world’s major domestic appliance manufacturer has the potential to change the world in big ways. Haier is changing right now and we stand with them.

The collaboration with Haier Europe is backing people living in rainforest to protect it. Funding projects that fuel climate adaptation and keep rainforest healthy.

Haier is making its own transformations too.

Using the UN Sustainable Development Goals as a framework to drive change, the European arm of the business has pledged to:

  • Transform its water recovery and reuse in its most intensive factories
    across Europe by 2025
  • Recover almost 100% of waste by 2025
  • Empower zero-waste consumers

“The need for a more circular economy requires us to rethink the way we produce and consume to reduce our environmental impact while maximising the value from natural resources through reusing, repairing, refurbishing and recycling practices.”
– Karim Bruneo, Corporate Communications Director, Haier Europe.

Fishing Awajun Kayants

People and rainforest.

The partnership with Cool Earth is about providing solutions to support people living in rainforest in order to improve their quality of life.

Antony Peart, Haier’s Director of Brand and Communications sees this as a more significant picture scenario, “We value connectivity. And we value people. Helping people feel more connected to their home place is important to us.”

The importance of working with people living in rainforest is clear. Their expert knowledge is key to help preserve this huge natural resource, now and for future generations.

What is also important is the positive impact this work will have on others.

While the work directly impacts people living in rainforest, the knock-on effect is global and will help protect the planet for everyone. Antony Peart, Director of Brand & Communications, Haier Europe UK and Ireland
What motivates us so much about this partnership is how Cool Earth works with local communities in the world's largest rainforests, the Amazon, Congo and New Guinea. We're excited about its potential to make the most impact globally. Jim McEwan, Chief Commercial Officer, Haier Europe UK and Ireland

In Conversation

Our director, Matthew, joined the Haier team for a conversation about climate change impacts. Take a listen.

Back people, protect rainforest

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