Vivienne Westwood uses the runway to launch rainforest fundraising campaign

Vivienne Westwood invests in protecting rainforest with the charity Cool Earth, announcing to her friends, “I am personally supporting Cool Earth and investing in our future.

International designer and environmental campaigner Vivienne Westwood used the runway at her Red Label fashion show to launch a fundraising project.

Dame Vivienne Westwood announced to her guests, “I am personally supporting Cool Earth and investing in our future… I’m inviting my friends, celebrities and everyone interested in saving our beautiful world to join me. Think about getting involved.” The official launch of the fundraiser together with a public campaign, will be in November and aims to raise enough support to save some of the world’s most vulnerable forest by 2020.

Dame Vivienne Westwood, a long time supporter of Cool Earth, informed her guests including Pamela Anderson, Erin O’Connor and Sadie Frost, of her plans to aid our conservation model. “Most of you know that I’ve always used my fashion shows as a platform for my belief in the importance of social justice and the urgent need to fight climate change. Tonight I introduce the rainforest charity, Cool Earth, and a campaign that is very close to my heart – a plan to save the most vulnerable Rainforest areas by 2020.”