Here, the forest is intrinsic to their way of life. Community members speak eagerly of the times when spectacled bears, jaguars and spider monkeys used to call the forest close to Cutivireni their home.
However, poverty and population expansion began to force unsustainable usage of the forest or selling trees, with little other option to make a much-needed income. This expanding agriculture and logging put pressure on the forest and all that lives there.
Cutivireni is why and where the Cool Earth approach was born; putting people first to protect their trees. By providing funds that the whole community could use to invest in what they needed most, Cool Earth gave Cutivireni another option: to turn away the loggers and continue to live and thrive in their beautiful rainforest home.
Ten years on and Cool Earth now partners with local people in all three of the world’s major rainforest biomes, thanks to what we learned from Cutivireni.
Location: Junín Province, Asháninka, Peru
A lack of sustainable incomes and subsequent poverty places immense pressure on the Asháninka forest. The need for healthcare and cash means offers for the forest become attractive or unsustainable slash and burn farming is seen as the only option.
Unsustainable farming often occurs through shifting slash and burn agriculture, where patches of forest are cleared to grow and sell crops.