Frank is the co-founder of Cool Earth, the award-winning charity that works alongside indigenous villages to halt rainforest destruction.
The idea behind Cool Earth is that rainforests are worth much more left standing than cut down – both for the future of the planet and for local communities.
Protecting rainforest offers the single largest opportunity for cost-effective and immediate reductions in carbon emissions (as noted in the influential Stern Review on the economics of climate change).
The solution is simple: to partner with villages whose land would otherwise be sold to loggers and ranchers and to offer them an alternative to selling their trees.
Cool Earth was set up as a reaction to the fact that global institutions and the mainstream conservation movement had to date made little progress in halting deforestation. It signaled a new and innovative ‘bottom-up’ approach. Cool Earth enables every individual, family, school and business in the UK and around the world to have an immediate impact by protecting areas of rainforest that would otherwise be destroyed.