Ashaninka leaders walking in the Amazon rainforest.

Kvadrat Collaboration with Maxwell Ashford

Donate your eco-cost to protect rainforests and fight the climate crisis.

Asháninka leaders walking in the Amazon rainforest.

Hi, we’re Cool Earth.

We back people living in the rainforest with cash to protect it – fighting the climate crisis at the root.

For this year’s ReThink exhibition, Kvadrat has teamed up with Maxwell Ashford on a project called “Tag” to present ten Kvadrat fabrics in the form of tote bags.

ReThink Project with Maxwell Ashford for Tag 2024. © Casper Sejersen

Through the project, Maxwell is showing the specific environmental implications that come from the production of each textile. Each bag has a label showing its environmental impact.

What’s your eco-cost?

To purchase a bag of your choice, click the name below and donate your eco-cost equivalent 👇

NB. Please note, this collaboration ended on 16 June 2024.

Hi, we’re Cool Earth.

We back people living in the rainforest with cash to protect it – fighting the climate crisis at the root.

What’s your eco-cost?

Thanks to you

We will keep the trees standing

We will keep supporting the best rainforest experts

We will fight the climate crisis

Keep in touch to see how your donation is protecting rainforests