Our Approach
From working solely in the Amazon, we’ve replicated our model across all three of the world’s rainforest biomes.
Our partnerships are located in countries where the threat to the forest is greatest, on the verge of intensive deforestation. Each partners with villages whose homes are now on the frontline of destruction.
We only work with villages that approach us and they drive the partnership. A village decides what it needs most and how funds are spent – everything from clean water and a new classroom to midwife training and mosquito nets.
Better health, better education and better livelihoods all lead to forest kept standing.
We aim for each village partnership to become self-funded within seven years.
By building livelihoods to ensure they earn more from keeping the forest standing than they would otherwise earn from clearing it – or from Cool Earth.
Our projects grow by word of mouth, with neighbouring villages asking to work with us too. As villages link up, a shield is formed to protect the forest behind. So whether we’re in the Congo, Amazon or Oceania – we’re always about putting local people back in control.
