August 28, 2007

HEAD becomes first Super Carbon Responsible Company in pioneering partnership with Cool Earth

Cool Earth is turning its attention to the role business can play in averting environmental catastrophe with a pioneering partnership with HEAD, the leading sports good company. HEAD will match ten times its annual carbon footprint through Cool Earth's avoided deforestation credits.

The link-up with HEAD establishes Cool Earth’s “10x carbon match” as the ethical alternative to the off-setting market and the best way for businesses to pro-actively tackle climate change.

HEAD is the first sporting goods company to “supercharge” its carbon responsibility. The company’s CEO, Johan Eliasch, partnered with Frank Field to launch Cool Earth and has made it part of the company’s mission to fight global warming. Through the partnership with Cool Earth, which began in August 2007, HEAD is committed to saving over 7,000 acres/28 km2 (per year) of mature rainforest from destruction — which equals the size of more than 100,000 tennis courts or 7,000 American football fields.

“Educating sports enthusiasts about the affects of carbon emissions is an important part of why we’re doing this,” said Eliasch. “We all depend on a stable climate to ski, play tennis, or dive. If we don’t wake up and make a difference now we won’t be doing these things in their natural environments much longer.”

Cool Earth to feature in global campaign

Part of HEAD’s initiative with Cool Earth is to encourage sports enthusiasts and consumers to supercharge their own carbon responsibility with Cool Earth. All products HEAD manufactures and sells worldwide under the HEAD, Penn, Tyrolia, and Mares brands will soon feature information about Cool Earth and the global warming issue. The company is also launching a “Don’t pray for snow. Do something.” advertising campaign in September that will feature some of their well-known athletes including Olympic Medallist and World Champion ski racer Bode Miller.

“I am proud to support such a worthy cause,” said Bode Miller. “Cool Earth provides an opportunity to get involved as individuals, and take a step towards saving our environment.”

Austrian ski champion Herman Maier, who is also part of the HEAD Racing Team, agrees.

“HEAD’s commitment to making a difference with a global program like this is important to me as a skier and as a citizen. I’m proud to be a part of it.”

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