May 31, 2012

Cool Earth Birthday Celebrations

Cool Earth's Fifth Birthday PartyVivienne Westwood and Pamela Anderson joined Cool Earth’s founder, the MP Frank Field, to celebrate Cool Earth’s fifth birthday.

Pamela Anderson and Vivienne Westwood, flanked Cool Earth’s founder, the MP Frank Field, to celebrate the fifth birthday of the rainforest charity Cool Earth at an event at the House of Lords on May 30th.

Jerry Hall, Vivienne Westwood, Frank Field and Pamela Anderson

An unlikely threesome but an effective force in the battle to save rainforest, they hosted an evening birthday party with an eclectic mix of guests, ranging from students who had sponsored a handful of endangered trees to celebrities such as Jacquetta Wheeler, Jerry Hall and Eliza Doolittle who are helping to raise the profile of Cool Earth’s efforts to tackle deforestation.

When Cool Earth was founded in 2007, it had the modest aim of saving 5,000 acres of rainforest that was at immediate risk from logging. Five years on, the success of the charity has been unparalleled. Forty-four indigenous community partners are keeping 250,000 acres of rainforest standing, which is shielding a further 2.5 million acres of forest. .

Pamela Anderson and Vivienne Westwood at Cool Earth's Fifth BirthdayVivienne Westwood, who donated one million pounds to Cool Earth earlier this year spoke at the event saying, “Cool Earth has a plan to save the rainforest and if we don’t save the rainforest we can forget about it, we won’t save the planet.”

She then introduced her friend and muse, Pamela Anderson who is in discussion with Frank Field as to how she can be the charity’s US envoy to take the campaign back to the US.

Pamela Anderson said “Saving rainforest really is THE important issue and supporting Cool Earth is an effective way to take action.” The actress protected 70 acres of rainforest with the charity Cool Earth for Vivienne Westwood’s 70th birthday last year.

Cool Earth’s unique approach to rainforest protection works by empowering indigenous communities that are on the frontline of deforestation so they are best placed to protect their forest. By creating sustainable incomes, Cool Earth works to ensure the forests are worth more to the local people kept standing than cleared for timber.

This ground-up model has gone viral, with communities from around the globe on the arc of deforestation wanting to partner with Cool Earth to keep their trees intact.  This year, Cool Earth will be starting three new rainforest projects spanning across three continents. Click here to find out about Cool Earth’s new projects in northern Peru, Papua New Guinea and the Democratic Republic of Congo.

Help celebrate Cool Earth’s Birthday. Protect Five Trees for Cool Earth’s Fifth


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