June 25, 2014

Football and Forest

With World Cup drama happening in Brazil, find out how football can save rainforest.

With all the World Cup back-biting (mainly from Suárez), you’d be forgiven for overlooking the simplicity of the beautiful game.

Brazil has spent $11 billion, but it will all be over in three weeks. So now’s the time to remind you that, amongst other things, football has a key role in saving rainforest.

Let us explain.

Football tournaments are the most reliable way of bringing villages together. There may not be goalposts, strips, or even football boots (you’ll often see friends share one shoe each) but entire communities will turn up. And invariably conversation turns to trees, cacao, school and Cool Earth.

Thanks to our friends in Peru organising these kick-arounds, the Asháninka Project has grown to working with 15 villages throughout the Ene Valley. And it’s about to grow again, putting more forest than ever beyond the chainsaw’s reach.

Now that is a beautiful game.  


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