September 29, 2015

Cool Earth Goes Global

This month, Dame Vivienne Westwood and Andreas Kronthaler launched our most exciting project to date: saving rainforest in Papua New Guinea.

Cool Earth Goes Global 1

The launch event was held at the Barbican’s tropical conservatory in London, where Pamela Anderson dazzled us all in a custom Vivienne Westwood dress featuring an image of Daphne, a little girl from our groundbreaking new project in Papua New Guinea.

Cool Earth is the charity that works alongside indigenous villages to halt rainforest destruction. Working in some of the hardest locations on the planet – from the cocaine plantations of the Amazon to war-torn DR Congo – Cool Earth has put more than 500,000 acres of at-risk rainforest back in the control of indigenous people. No other charity or government is as effective at helping local people save rainforest.

Guests included model and actress Dree Hemmingway, child star of Matilda and Maleficent Isobelle Molloy, the Today Programme’s John Humphreys, model Max Rogers with his wife and ex Pussycat Doll Kimberly Wyatt, MP Frank Field and businessman Johan Eliasch, who founded the charity in 2007, Rough Guides founder Mark Ellingham, Marky Ramone, fashionista Daniel Lismore, presenter Billie J D Porter, Lelu Rolland and Eliza Juanita, model Sara Stockbridge, Westwood’s sons Joe Corre and Ben Westwood, singer Laura Doggett, Nancy Dell’Olio, and Lady Emma McQuiston, who is currently starring in the BBC documentary All Change at Longleat.

They were joined by representatives from Brother, OVO Energy, and other leading businesses, as well as Michael Uren OBE, whose Foundation has recently donated to the charity.

Pamela Anderson announced that she was auctioning her engagement ring, worth £100,000, for the project. She said,

“I hope this very special Tiffany engagement ring can bring joy to someone – while I put the donation to great use”.

Vivienne and Andreas, who were made Patrons of Cool Earth on the night, both spoke about the importance of saving rainforest in the fight against climate change.

Andreas, who visited Cool Earth’s Asháninka project in Peru in 2013, said,

“The rainforest is bubbling with life. We must protect it for the future. Cool Earth’s plan to save the rainforest is working and we must help them succeed in Papua New Guinea.”

Ranu Muttucumaraswamy, who is from Cool Earth’s partner village of Gadaisu in Papua New Guinea, also spoke at the event. She said,

“My community are so proud to be working with Cool Earth. Thank you to everyone who is helping to secure the future of my community’s forest”.

Without action, half of Papua New Guinea’s rainforest will be lost in the next six years. We will work with local communities to develop livelihoods that out-price forest destruction.

Donating £60 is equivalent to protecting an acre of rainforest and donors receive a personalised certificate and online dashboard with stories from the project.


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