April 28, 2016

Sustainable family futures

The UN International Day of Families is on the 15th of May. This year’s theme focuses on healthy lives and sustainable futures for families, which just happens to be exactly what Cool Earth’s partnerships do.


The UN Sustainable Development Goals for 2030 aim to end poverty, promote social development and well being, and protect the environment. By investing in families in at-risk rainforest areas, our supporters are helping to meet these sustainable development goals, as well as saving forest.

Families are at the centre of village life. Knowledge about the forest is passed down from parents to children. Along with the skills to earn a living without selling trees.


“My whole family has to take care of the forest and protect the natural resources. We teach our children to protect the environment and not to sell trees when we’re no longer around. We teach them to keep taking care of it.”

Chabuca Bustamante, Asháninka Partnership

In our Orangerie Bay partnership in Papua New Guinea, the women in the JODAN sewing group want to teach the craft to their daughters, so they can make and sell clothes. In Peru, the cacao and coffee growers in the Ayompari cooperative are teaching their children how to get the most from these crops.

In our recent visits to partnerships we’ve met some pretty inspirational families. Charlie Bai from Gadaisu village in Papua New Guinea sadly lost his wife Eka to cancer. Charlie told us that she was one of the most feisty and charismatic women in the village, who talked perfect sense and stood up to the men. As well as bringing their five children up on his own, he’s visiting other villages in the area and telling them about the benefits of working with Cool Earth. We’re hoping one of these villages will join the partnership next year thanks to him.

In Cutivireni village in Peru, Adelaida and Wilson and their children are ensuring forest protection goes hand in hand with better lives. While Wilson works to improve income through cacao production, Adelaida is leading the maternal health programme, making sure future families have the best possible start.


Cool Earth’s model is all about giving control back to the people who depend on the rainforest’s survival for their survival. That means that our funding goes directly to families to invest in what they need to have a healthy and sustainable future.

And by keeping rainforest standing, Cool Earth’s supporters are investing in a sustainable future for all our families.


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Sustainable family futures


  • Mike Knott says:

    As a regular contributor to your organisation, it would be good if you could send me information without asking for more money.

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