January 27, 2017

Love your roots

Love your roots

We love partnering with indigenous villages. We are inspired by their stories. We are powered by their ideas.

This Valentine’s day, we’re celebrating indigenous rainforest cultures around the world and the people dedicated to protecting their roots and their forest. For all of us.

In each of the areas that Cool Earth works, from the Amazon to Papua New Guinea, our partner communities respect and love their roots and their culture. It’s what makes them the best possible custodians of the forest.


Our Asháninka partner communities believe that everything that the forest provides comes from Tasorensi, a god or spirit pictured as a white hummingbird. As gifts from Tasorensi, they are not owned, but shared. A man’s machete is his own, a woman’s tin cup is her own. But the notion of possession extends only to man-made objects. What comes from the land is to be shared by everyone, and everyone has a duty to protect it.

Papua New Guinea

Papua New Guinea is one of the most culturally diverse places on the planet. The roots of clans are intertwined back through generations, with most people speaking at least four languages. Here, like in Peru, the forest is intrinsic to culture and everyday life.

Democratic Republic of Congo

When we visited the Lubutu partnership last year we were struck by how closely the communities identify with their forest. In a country where war has uprooted families and scattered communities, everyone feels the connection to the land and their culture very deeply.

In the west, many of us have forgotten this deep connection with the landscape. We can all learn from Basil, Julian, and Samuel. This Valentine’s Day we’re asking you to Love your Roots and look after the forests that are life for all of us.

Give a tree for Valentine’s Day

Sponsoring trees funds communities whose rainforest is at risk from loggers. It helps villages invest in sustainable livelihoods that depend on the forest being kept standing.

Your chosen recipient will receive a personalised, downloadable certificate, an online profile, and updates about the partnership you’ve supported, all for just £5.

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  • Lisa Kern says:

    Hello, my name is Lisa Kern. My daughter started an earth day celebration called Earth Extravaganza in 2015. The proceeds are donated to your organization. 2015 was for Ashaninka and 2016 for Lubutu. She has raised $1,000.00 U.S. dollars each of the last two years. The funds had been delayed in being sent but for the 2015 fundraiser I sent the money in the mail. This recent $1,000.00 online donation was for the 2016 celebration. I was wondering if she could get a certificate to display at this year’s fundraiser being held April 22nd.
    Thank you for your help.
    Lisa Kern

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