Cool Earth and Conservation Optimism
1. Creating Solutions
So much of conservation has been focused on the negative, one of loss and problems. Our aim at Cool Earth is to provide hope and solutions. We do this by working with indigenous tribes to develop sustainable solutions to stop deforestation. Check out our projects to find out more about our latest work.
2. Engaging Youth
We believe creating strong, sustainable communities are key to keeping the rainforest safe. This means making sure we engage with local young people, helping them gain the knowledge, skills and opportunities required to keep the rainforest standing.
3. Focusing on what works
Each local community has their own knowledge and skill set about how to get the best out of the rainforest. We support these communities to share their successes and knowledge between one another.
4. Building networks
Not only do we help communities share their own knowledge, we help diversify their skill set too. Giving people the opportunity to directly collaborate with relevant experts and take part in training courses builds community capacity from the bottom up.
5. Positive over negative
Messages focused on fear, shame or guilt often generate an emotional backlash. That's why Cool Earth wants to focus on the positives in each partnership.