Meet Jaime: the Asháninka’s wildlife champion.

Meet Jaime: the Asháninka’s wildlife champion.

He’s a man on a mission. From trekking eight hours a day to monitor the elusive spectacled bear to coordinating workshops that raise awareness of biodiversity at local schools, Jaime’s dedication is unparalleled.

Jaime: Cool Earth's Wildlife Champion in Peru | Charity Christmas Campaign 2018

Armed with camera traps and monitoring technology, he’s championing the next generation of Asháninka wildlife custodians and keeping trees standing.

Humans have wiped out 60% of mammals, birds, fish and reptiles since 1970, and insect populations are being quietly decimated. Rainforests are home to more than a third of all living things, so biodiversity is increasingly threatened by tropical deforestation. That means it’s more important than ever that local champions protect the world’s most precious resource.

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Cool Earth protects 200,000 acres of at-risk rainforest in the Peruvian Amazon, where one-tenth of the world’s species live, with many more yet to be discovered. This amazing richness of wildlife needs to be preserved, not only for species themselves but for the climate. Having a diverse range of large mammals in rainforest has been proven to increase the amount of carbon stored in the trees and canopy.

Over half of the world’s mammals have been lost in the past 50 years. The time to act is now. If the rare spectacled bears are doing their bit to battle climate change, we should be playing our part too.

Cool Earth supports local champions like Jaime to protect rainforest wildlife on behalf of all of us.

Jaime Monitoring Wildlife in the Ashaninka | Cool Earth's Charity Christmas 2018

Be a Wildlife Champion

From the depths of the Peruvian Amazon to Papua New Guinea and the forests of the Congo Basin, you can help protect the world’s most biodiverse places on Earth.

Thanks to two incredibly generous donors, your donations to Cool Earth from now until the end of year will be matched. Pound for pound. Dollar for dollar. Meaning you can have twice the impact in 2019. If you want to champion the rainforest, now is the time to act.

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