Putting people first.
In 2021, it’s people-first all the way for Cool Earth to keep forest standing strong. We’ve learned time and again that an agile response to conservation that puts local needs first is the most effective way to support communities and protect rainforest.
We know that local people know more about protecting their forest than we ever will. It’s why we are determined that this knowledge is put first, scaled-up and shared in the coming years to make a real difference.