November 2020 Blog
November 2020 Blog

From Sir David Attenborough’s iconic wildlife documentaries to the bold and galvanising I Am Greta, we are getting used to seeing Earth’s incredible natural world that bit closer to home and on-demand.

And in a time when staying indoors to watch a boxset or discover new worlds digitally is to be encouraged, the opportunities to understand our impact on nature and learn the bold steps needed for positive change are thankfully, near endless.

One show to add to your lockdown list is the newly released AppleTV+ series, Long Way Up.

In 2019, Charley Boorman and Ewan McGregor set off on one of their now-famous expeditions. This time, Long Way Up. A 150-mile a day drive from the southern tip of Argentina all the way up to Los Angeles, but this time, with a difference – travelling by electric motorbike.

Charley Boorman and Ewan McGregor sit atop the large roots of a majestic rainforest tree (credit: Long Way Productions, Apple TV+).

Ewan and Charley paused their journey to spend time in the lush tropical rainforests of the Peruvian Amazon. Visiting one of the Asháninka communities that Cool Earth works alongside, they saw first-hand how local people are developing sustainable incomes to tackle deforestation, committed to finding the best ways to protect the forest.

“I don’t think I’ve ever been anywhere like this, where people are really living off the forest. We weren’t driven to do this trip because we are environmentalists, but it’s opened my mind up to what’s going on in the world. It’s been beautiful to come here to the rainforest. It’s spectacular.”
Ewan McGregor

Recognising local people’s impact on conservation, land stewardship and climate mitigation is essential. Practitioners of inherited, ancient ways of relating to the natural environment, indigenous people protect almost 22% of Earth’s surface containing 80% of global biodiversity. With our support, this makes indigenous people like the Asháninka the most powerful stakeholders when responding to both climate change and conservation challenges.

We’re thankful to Ewan and Charley for joining the growing movement of getting climate action and rainforest protection on our screens. Raising awareness of rainforest protection and highlighting the amazing work of the inspiring communities Cool Earth and our dedicated business partners like you work alongside.

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