Protecting the world’s wild places has always been integral to Much Better Adventures’ business. Now they are partnering with Cool Earth to ensure their adventures have a positive impact on the world’s rainforests.
“We started our company on a mission to use travel as a force for good - too often it isn’t in this industry. We’ve always been about helping create and sustain rural livelihoods: at Much Better Adventures we only ever work with 100% locally owned tour operators to ensure at least 80% of tourism spend remains in the local economy.
But we wanted to go further and take direct action to deliver on our promise to protect the world’s wild places. So we are delighted to be launching our Foundation with this Cool Earth partnership. It means that just by travelling with us, customers can not only have incredible experiences but can do it knowing they are actively enriching the lives of both local hosts and rainforest communities across the globe.
Let’s say it like it is. Encouraging people to enjoy the world’s best experiences goes hand in hand with air travel - which is undeniably bad for the planet - so we support Cool Earth in mitigating 4x the amount of CO2 generated by all our customers every year.
We know that our community of travellers care deeply about sustainability issues around the world and have a real appetite to get involved. We’re so proud to be supporting such incredible leaders in conservation.”
Alex, Sam and Guy: Founders of Much Better Adventures